A history built on innovation and trust

Every Mile Matters

The delivery that arrives on time, the results of a day’s work, the maneuver that makes your heart race, the sense of achievement when you return from an adventure or reunite with family and friends.

With this in mind, for more than fifty years, we at Rinaldi have believed that every journey matters, keeping people on the move and passionate about their lifestyles.

We develop products with proven quality, technology and safety through professionals who bring dedication, knowledge, determination and passion to everything they do, with a sense of responsibility toward others and the environment.

Our commitment goes far beyond manufacturing tires.

We are made of rubber, yes, but also of dedication and stories.

Riding with Rinaldi means turning roads into possibilities, being yourself wherever you go, on every podium in your life.

Mission, Vision and Values

Mission

To develop products with quality, safety and performance, keeping people and businesses moving.

Vision

To be recognized nationally and internationally for our tires and inner tubes.

Values

Timeline

1969

Founded by visionary Generino Rinaldi in 1969, the company began its journey by producing retreading materials in a 15,000 m² facility with a team of 60 employees.

1974

In 1974, the company expanded its operations to manufacture inner tubes, serving the automotive, transportation and industrial sectors.

1980

In keeping with its principles of continuous growth, the company began manufacturing tires and inner tubes for motorcycles, agricultural vehicles, non-motorized industrial applications and horse-drawn carriages.

1990

Rinaldi obtained INMETRO certification for its motorcycle products. Soon afterward, it embarked on a new cycle of growth focused on innovation, capacity building, strengthening the brand and obtaining ISO Management and Quality certification.

2003

In 2003, Rinaldi underwent a transformation in its management and administrative structure. This process marked the beginning of a new era and the achievement of ISO 9001:2015 certification, consolidating its leadership in domestic and international markets.

2010

The company’s constant pursuit of excellence enabled it to certify all its products in accordance with applicable standards, legislation and approval requirements. It holds international certifications such as UNECE R75 (Europe), DOT (USA), INTI (Argentina) and LSQA (Uruguay), which are synonymous with quality in the international market.

2026

Today, Rinaldi has a total area of 95,000 m² and more than 650 employees, processing 1,000 metric tons of raw materials per month and producing 300,000 inner tubes and 370,000 tires, consolidating its presence in more than 30 countries.

TECHNOLOGY THAT DRIVES RESULTS

We continuously invest in innovation to deliver safety, grip and durability on all types of terrain.

RESEARCH & DEVELOPMENT

Investments in new compounds, tread designs and smart solutions for maximum performance.

QUALITY TESTING

Our own laboratories and test tracks for rigorous testing to ensure the reliability of our tires.

HIGH PERFORMANCE

Tires designed to deliver greater grip, stability and durability under a wide range of conditions.

CERTIFICATIONS AND QUALITY

International recognition and a commitment to excellence.

WE SUPPORT THOSE WHO LIVE TO PERFORM

We support athletes, teams and events that keep two-wheel sports moving.

Global Presence

Rinaldi is present throughout Brazil through its network of representatives. In the international market, it operates in more than 30 countries across all continents. The brand stands out at major industry trade shows in Italy, Colombia, Mexico, the United States, and Germany.

5 Continents

30 Countries

5 International Trade Shows

INTERNATIONAL TRADE SHOW

Italy

Participation in one of the leading industry trade shows in Europe.

Click the points on the map or use the filters above to explore each region.