At the event, which begins this Thursday (13), one of the motorcycle industry’s largest showcases, visitors will be able to see products such as the R34 tire, for riding on paved and dirt roads, and the RMX35, a 100% off-road model.
August 2026 – For the first time, Rinaldi (Bento Gonçalves, Rio Grande do Sul) — a recognized Brazilian manufacturer of tires and inner tubes — will participate in Festival Interlagos – Edição Moto, from August 13 to 16, one of Latin America’s largest events dedicated to motorcycling. The Rio Grande do Sul-based manufacturer’s presence is intended to strengthen its connection with consumers, motorcyclists and the market in an experience-focused environment that brings together thousands of motorcycle enthusiasts.
Known for its 57-year history and strong presence in the off-road segment, Rinaldi chose the festival as a venue to strengthen its positioning with the public, observe the industry trends and build closer relationships with business partners.
The company’s participation came about through an invitation from Cantu Distribuidora, Rinaldi’s business partner in São Paulo and the company responsible for PneuStore’s operations, which is also making its debut at the event. “Rinaldi will be with PneuStore within the Mercado Livre area”, says Jana Brun Nalin, Head of Marketing at Rinaldi. According to the executive, the initiative is part of the company’s strategy to expand its presence at the industry’s leading events.
“Being present at this edition represents an important step for Rinaldi. Our strategy is to be increasingly close to our customers and end consumers, strengthening our relationship with those who use our products. This first participation will also be an opportunity for us to learn more about the dynamics of the event and build an even stronger presence at future editions”, Jana explains.
“Our participation reaffirms Rinaldi’s commitment to the entire Brazilian motorcycling ecosystem. More than showcasing products, we want to be close to those for whom motorcycles are part of their daily lives, whether motorcyclists looking for safety and durability for work and leisure or riders who demand maximum performance”, says Ivanor Bonato, Rinaldi’s National Sales Manager. He adds: “This presence strengthens our tradition, brings the brand closer to consumers and demonstrates our commitment to continuous improvement by listening to market demands”.
According to the executive, the expectation for this first participation is to establish new relationships and lay the groundwork for an even stronger presence at future editions. “We want to provide visitors with an enriching experience, present solutions developed for different types of use and turn this closer relationship into new business and solid partnerships. The Festival is an important barometer for the industry, and we believe that being there reinforces Rinaldi’s position as a brand that delivers technology, profitability for retailers and excellent value for money for consumers” Bonato adds.
Get to know the products – At the PneuStore space within the Mercado Livre area, visitors will be able to see some of the brand’s main products. These include the R34 tire, developed for motorcyclists who alternate between paved roads and dirt roads, delivering high performance in mixed use (on/off-road). The RMX35 will also be on display, a 100% off-road model approved for competition and engineered to provide high levels of traction, stability and control during acceleration, braking and cornering, particularly on hard-packed and demanding terrain.
Models to be displayed at Festival Interlagos:
R34 – 120/80-18 62S R34 Rinaldi TT (T) tire
R34 – 90/90-21 54S R34 Rinaldi TT (D) tire
RMX35 – 100/100-18 59M RMX35 Rinaldi TT (T) tire
RMX35 – 80/100-21 51M RMX35 Rinaldi TT (D) tire
Visitors to the space who follow Rinaldi’s official Instagram profile (@rinaldipneus) will receive exclusive giveaways such as customized keychains and brand stickers.
About Rinaldi – With 57 years in the market, Rinaldi is a recognized name in Brazil’s tire and inner tube industry and one of the country’s most iconic companies in the off-road segment. It offers more than 160 tire sizes developed for different applications, using rubber compounds developed specifically for each application. The brand manufactures products for motorcycles, agricultural and industrial vehicles, ATVs and transport vehicles, exporting to 31 countries. Its manufacturing facility, located in Bento Gonçalves, Rio Grande do Sul, has a total area of 41,000 m² and 25,500 m² of built area. The company has always believed in sport as a means of overcoming challenges, development and passion for motorcycling, sponsoring prominent names in Motocross, Enduro, Freestyle and Rally while continuously supporting new talent.
Event information
Rinaldi will be at the PneuStore space in the Mercado Livre area at Festival Interlagos – Edição Moto, from August 13 to 16, at the Interlagos Racetrack, located at Avenida Senador Teotônio Vilela, 261 – Interlagos, São Paulo, SP.
Press information
MSuzuki Comunicação
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